About Us

"The opportunity to create, to make a difference, to work towards something you believe in, with people that you care about, is extremely rare and special. We are so grateful to have the opportunity to do this each and every day."

- Denny King, President

Our Goal.

Our goal each day is to make a positive difference in the lives of each other, our retailers, our vendors, and our business partners.

Our Mantra.

Our Mantra is "Be Mindful". We strive each day to live in the present moment. To be mindful. To be right here, right now. As we increase our awareness through mindfulness, our quality of thought and action grows significantly. This provides us the ability to reach our potential.

Our History.

Cousin has been family-owned for over 40 years. It all began in 1970 as Enterprise Art, a retail craft store in Largo, Florida. With the success of the arts and crafts, floral and home decor products, a wholesale division was created and Cousin was born. The popularity of jewelry making inspired us to focus our efforts on products for this exciting craft. With the addition of our fashion accessory division Laura Janelle, today we are a premier wholesaler of jewelry making supplies and a full service fashion company.

Our Products.

Whether it's findings, accents or tools from our Cousin DIY division or trendy jewelry and fashion accessories from our Laura Janelle division, our products are developed from the direct result of extensive trend research and data intelligence. From publications to paid trend resources to fashion trade shows to the runways we are constantly gathering and analyzing data from around the world to make sure we are "on trend" all the time. We feel extremely fortunate to have an amazing group of people on our creative team. Their energy and passion for fashion is contagious!

Data Intelligence.

Advanced store statistics.

Our POS Analysis Methodology (PAM) is a proven data intelligence tool that delivers clear direction on product recommendations. The results are always backed up by hard data that answers the question, "Why". Whether adding or deleting specific items from a program this system provides confidence that the right decisions are being made on the right products to maximize the opportunity.